original “jobs to be done“ article from 2008

So how is it done? We’ve found that all jobs have the same eight steps. To use job mapping, we look for opportunities to help customers at every step:

In this paper, we discussed multiple ways how behavior change interventions can backfire. We provided a framework to help facilitate the discussion of this topic, and created tools to aid academics in the study of this realm, and support practitioners to remain mindful of the potential risks.

a curated list of resources to help you on your journey into the UX of VR

Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.

When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.

Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook

New research suggests that employees with a diverse Twitter network — one that exposes them to people and ideas they don’t already know — tend to generate better ideas.

The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.

There are a few enormous benefits to using challenge maps. First, challenge maps help teams surface the key decision points that will have the greatest potential impact, both for users and the business. Challenge maps also help teams get aligned and on the same page about the most impactful next step. Finally, and maybe most importantly, challenge maps help teams see where their thinking has been too limited, inspire fresh thinking, and unlock innovation.

Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):

In this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.

transmedia course syllabus

In the middle of a winter’s night in 2017, Frank Luntz’s cellphone alerted him to a nearby wildfire. The longtime analyst of public opinion opened his bedroom curtains and saw, less than a mile away, flames chewing the dark sky over Los Angeles. Luntz — who specializes in how the public reacts to words — saw scary evidence of a threat that he once tried to neutralize with language. In 2001, he’d written a memo of environmental talking points for Republican politicians and instructed them to scrub their vocabulary of “global warming,” because it had “catastrophic connotations,” and rely on another term: “climate change,” which suggested “a more controllable and less emotional challenge.” Last month, with a revised script, Luntz appeared before the Senate Democrats’ Special Committee on the Climate Crisis. “I’m here before you to say that I was wrong in 2001,” Luntz said. Nearby was a colorful chart of vocabulary, developed since his polling in 2009 showed bipartisan support for climate legislation. He went on: “I’ve changed. And I will help you with messaging, if you wish to have it.”

The Data Playbook Beta is a recipe book or exercise book with examples, best practices, how to's, session plans, training materials, matrices, scenarios, and resources. The data playbook will provide resources for National Societies to develop their literacy around data, including responsible data use and data protection. The content aims to be visual, remixable, collaborative, useful, and informative. There are nine modules, 65 pieces of content, and a methodology for sharing curriculum across all the sectors and networks. Material has been compiled, piloted, and tested in collaboration with many contributors from across IFRC and National Societies. Each module has a recipe that puts our raw materials in suggested steps to reach a learning objective. To help support you in creating your own recipe, we also include a listing of 'ingredients' for a topic, organised by type:

A habit is not necessarily a single action. Many behaviors that you may want to turn into habits have sub-actions involved in either instigating or executing the behavior. So there are a number of possible entry points to intervene to support the development of that habit.

However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.