Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.

A 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.

Podplays that you listen to while riding the NYC subway

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The Viral Video Toolkit for Nonprofits A Step-by-Step Guide to Creating Contagious Content for Social Good

Spiderman sketch in 10 min, 1 min, 10 sec

As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory? In science, it is a way in which we think about how the...

New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science

For fields where the threshold for defining statistical significance for new discoveries is P < 0.05, we propose a change to P < 0.005. This simple step would immediately improve the reproducibility of scientific research in many fields. Results that would currently be called “significant” but do not meet the new threshold should instead be called “suggestive.”

By eliminating just one word from your writing you can automatically avoid a major communication pitfall. The word? Not. Cut the Not!

In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.