Gamification offers advantages over other types of physical activity campaigns due to its ability to bypass the perceived barriers to becoming active. Gamified design can deliver health through stealth by encouraging people to play a fun, free game rather than take part in a fitness scheme.

The global community is committed to preventing the deaths of millions of mothers and children by 2020. USAID identified 10 Accelerator Behaviors that would get us there faster if practiced widely in 24 priority countries. Use this site to find out how to integrate Accelerator Behaviors into your health programming.

A key finding of this study was that the young women used a series of visual cues to self-identify if they had drunk too much. “You start losing, like, your eyesight and stuff. Stuff goes blurry.” ICE has designed a series of behavioural nudges (e.g. blurred images in toilet mirrors) that will be employed in situ at pubs and clubs to use young women’s unconscious thoughts and nudge them to self-identify that they may be approaching their limit, thus enabling them to apply drink protective behavioural strategies more proactively.