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USAID Global Learning Center free online course
You’re thinking in terms of your you — past, present, and future — and you’re developing narratives, where I’m going to go to lunch when this is over or whatever it is. And those narratives are a form of self-reference. And that’s called — as I said I mean it’s also called the narrative mode network or the narrative network. And it’s the story of me. When you train people in MBSR, you find that another area of their cortex lights up more lateral after eight weeks of training in mindfulness. And that that area is associated with a region called the insula and that doesn’t have a linear, time-based narrative. It’s just the experiencing of the present moment in the body — breathing in, breathing out, awake, no narrative, no agenda. And the interesting thing — and this is the study — when they put people through eight weeks of MBSR, this narrative network decreases in activity and this experiential network increases in activity and they become uncoupled.
CREATORS AND DEVELOPERS GRAPPLE WITH NEW WAYS TO TELL STORIES IN THE RUSH TO SATE APPETITES FOR VR AND IMMERSIVE VIDEO.
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But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
Turn creative writing into a multiplayer game. Storium is a Web-based online game powered by your creativity. As you play, the game helps you create memorable characters and tell exciting, unpredictable stories. It even offers a library of interesting story ideas and tools to help you get started. You don’t have to be a great writer to play. Storium can help anyone unleash their imagination and tell a great story!
How long does it take to change someone's mind about your brand in a video ad? Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer format to build a more captivating story? Google partnered with Mondelez International to find out. In fact, television ad research has established that 15-second TV ads are roughly 75% as effective as 30-second spots.1 And they're half the cost. This media pressure can lead brands to feel like everything needs to be faster, faster, faster. But, as this experiment showed, making ads shorter doesn't get them more attention—it may get them even less. With a great story, brands can take the time to create a connection and change a mind.
Though nudge-economics remains seductive, what once seemed like a panacea has come to look a bit more like a series of sticking plasters. Earlier this year the nudge unit was removed from direct government control, partly sold to the Nesta innovation charity run by New Labour guru Geoff Mulgan, a move which seemed to suggest the prime minister no longer viewed it as quite so central to his philosophy. That move has coincided with a backlash, or at least a critical analysis, of some of the tenets on which its brand of behavioural economics is based.
How do the photos used by development organisations affect perceptions of international development? How do agencies ensure that images preserve their subjects’ dignity? Has social media created new opportunities for self-representation, or just reinforced the use of outdated visual clichés? These are some of the questions addressed during last week’s #DevPix Twitter chat hosted by the Overseas Development Institute. The topic sparked a lively conversation…
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.
Schultz writes: “Starbucks’ coffee is exceptional, yes, but emotional connection is our true value proposition. Starbucks is not a coffee company that serves people. It is a people company that serves coffee.”
According to a recent study of about 100 college students, some TV shows help viewers to become kinder and more generous toward people who are different from them — even if the show itself doesn’t directly address diversity. “After viewing meaningful entertainment, as opposed to more humorous entertainment, people were more likely to help in general, but also they were more likely to help someone who was different from them,” explained Erica Bailey, a mass communications doctoral student at Penn State and lead author of the study.
Infecting An Audience: Why Great Stories Spread.
