"Real-world personalized training is the key to engagement Our key to learner engagement has been the use of real-life stories told in real-life places. This strengthens relevance and motivation and demonstrates actual on-the-job benefits. Secondly we use interactive, branching narratives that show learners the consequences of their decisions – intrinsically motivating them through autonomy and providing multiple learning pathways. Third and finally our participatory experiences focus on doing rather than just knowing – making the learner an active player in their own personalized learning journey."
"The goal of making money is making money. The goal of social change is social change. Sometimes the two meet in the middle, but usually they don’t, and that’s absolutely fine. For a new generation of Samaritans who need a financial return on their compassion, a new slogan may provide some necessary extra motivation. But the rest of us don’t have to settle for self-limiting, self-promoting and self-interested ‘solutions.’ ‘Doing good and doing well’ is no basis for social transformation. It’s time it was put to bed."
data - info-knowledge-insight-wisdom
What if you were to invent a way of getting light buyers to recall your brand just as they are about to choose? Ideally, it would reach millions of people who aren’t particularly thinking about your product. You’d want them to see the same thing at around the same time, so that they can talk to each other about what they’ve seen, reinforcing each other’s memories of it. You would need to sneak up on them, since they have near-zero interest in hearing from you, indeed don’t want to. You’d need a form of content requiring negligible mental effort to process: one which comes in bite-sized chunks, but which is still capable of moving and delighting. It turns out there is an app for that: the TV ad.
focused on behavior change among employees
“the unhappy path” — The places where users may, intentionally or not, stray from your idealized flow. As we learn to craft systems rather than pages, we must invest effort into shaping these often missed states of design and create with a component lifecycle that can support everyone."
Levels of social trust, averaged across a country, predict national economic growth as powerfully as financial and physical capital, and more powerfully than skill levels – over which every government in the world worries about incessantly. It is also associated with many other non-economic outcomes, such as life satisfaction (positively) and suicide (negatively).
"I would prefer people to come out the film with some questions, and be compelled to go find the answers to those questions, than harm the drama by making the actors illustrate with their words. And as I said, this is one beauty of a transmedia project: you have other outlets to handle raw information-giving, so there’s no real need to cram everything into your film, or to bend over backwards to make sure some piece of information is communicated through an actor. I think the bigger job is make sure the audience wants to go find the answer. And that comes through real drama."
"I come from the Mediterranean. Progress looks different; civilization there peaked centuries ago. Serge degrowth 4Latouche says that ‘degrowth is seen as negative, something unpardonable in a society where at all costs one must ‘‘think positively’’’. ‘Be positive’ is a North-American invention. Please, let us be ‘negative’. I can’t take all that happiness. Grief, sacrifice, care, honour: life is not all about feeling ‘better’."
http://www.tirf.ca/publications/project_show.php?pid=80
The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.
