Strategies for Enhancing Health in the Built Environment
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.
Brilliant commercial and faux website from Humane Society
Great example of sales/marketing methods to learn from
Thinking about far-off events in terms of days, it turned out, did make a person more able to feel for his or her future self—a self who has, after all, the same wants and needs.
Salter Mitchell
In general, “you’re 10 to 15 times as likely to buy something your friends bought because you have the same inherent preferences, and twice as likely because your friends influenced you,” Aral says. However, the level of peer influence varies by how connected the people are— fellow alumni exert more influence over one another than neighbors—and whether or not the message is personal.
