Brilliant commercial and faux website from Humane Society

Great example of sales/marketing methods to learn from

Thinking about far-off events in terms of days, it turned out, did make a person more able to feel for his or her future self—a self who has, after all, the same wants and needs.

Salter Mitchell

Salter Mitchell blog

In general, “you’re 10 to 15 times as likely to buy something your friends bought because you have the same inherent preferences, and twice as likely because your friends influenced you,” Aral says. However, the level of peer influence varies by how connected the people are— fellow alumni exert more influence over one another than neighbors—and whether or not the message is personal.

Awful example!

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the pace of social change on 6 issues