Time/Difference/Relationships vs Head/Heart/Hands (Logical/Metaphor/Literal)
When you fail to reach a challenging goal, say, saving a certain amount of money each month or getting to the gym a certain number of times a week, it can be tempting to just give up on the plan entirely. But new research shows that building some flexibility into that plan can actually improve your chances of success. In this episode of Choiceology with Katy Milkman, we look at how mulligans, skip days, cheat meals, and get-out-of-jail free cards are important strategies for sticking to your long-term goals.
Language has the power to reinforce or deconstruct systems of power that maintain poverty, inequality and suffering. As we are making commitments to decolonization in practice, it is important that we do not forget the role of language and communications in the context of inequality. The Inclusive Language Guide is a resource to support people in our sector who have to communicate in English to think about how the way they write can subvert or inadvertently reinforce intersecting forms of inequality that we work to end. The language recommended is drawn from specialist organizations which provide advice on language preferred by marginalized people, groups and communities, and by our own staff and networks, to support us to make choices that respectfully reflect the way they wish to be referred to. We want to support everyone to feel empowered to be inclusive in their work, because equality isn’t equality if it isn’t for everyone.
Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The authors also identify five broad challenges to encouraging sustainable behaviors and use these to develop novel theoretical propositions and directions for future research. Finally, the authors outline how practitioners aiming to encourage sustainable consumer behaviors can use this framework.
The use of a “choice triad” model that encompasses choice posture, choice architecture, and choice infrastructure can help bridge disciplinary gaps. • The triad can be employed throughout the design process, supporting diagnostic, generative, and evaluative design activities. • Together these lenses can shift policymakers’ attention beyond public health outputs alone toward designing and maintaining conditions that allow solutions to flourish (condition design).
“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.
Wondering how big, small, tall, long, fast, heavy, or old something is? The Measure of Things is a tool to help you understand physical quantites in terms of things you (or your audience, or your readers) are already familiar with. Need a metaphor to emphasize a written measurement? Try including a comparison to the size of a whale, or the height of the Empire State Building, or the area of a tennis court. Need to understand how big a metric or English unit really is? Try comparing it to real, tangible objects.
Life experiences are significant events or transitions that often require interactions and touchpoints with multiple Federal agencies and even levels of government. Too often, people have to navigate a tangled web of government websites, offices, and phone numbers to access the services they depend on. Government needs to better meet people where they are and be responsive to how they navigate these moments. The “life experience” organizing framework requires a new model of the Federal delivery system working together—within agencies, across agencies, even across levels of government — driven by customer (“human-centered design”) research, rather than within bureaucratic silos and pre-conceived solutions, to solve problems. Below are the Life Experiences that have been designated for collective government-wide improvement efforts.
What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.
Public Health Communications Collaborative
One of the main goals of the project was to develop a model (presented below) that NFPs can use to structure and execute their social media outreach campaigns. The resulting model is an extension of the previous work in this area by the Initiative of Georgetown University Center for Social Impact Communication and the Meyer Foundation. The model rests on five strategic pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Social Awareness.
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually wrong, as their reaction to Tourism Australia’s last campaign shows.
One of the exciting promises of web3 is the idea of decentralized networks, so that one decision maker can’t necessarily take down a platform used by hundreds or thousands, alone. But how do you build that network? How does that fit with your business model? Your marketing goals? If you’re a creator, why would you spend the time developing a corner of this new internet just for your project’s fanbase? While social media platforms will persist, there’s a layer that has always separated successful, memorable projects from one-hit wonders: fan communities.
Here is an interesting way to visualize how to design for behavior using the COM-B Model and the Behavior Change Wheel If you don't know the Behavior Change Wheel, it is a framework developed by Susan Michie, Robert West and colleagues at UCL It is comprised of 19 different behavior change frameworks. At the center sits The COM-B Model: COM-B is used to look for the barriers or enablers to a behavior Capability (both physical and psychological) Opportuntity (both physical and social) Motivation (both reflective and automatic) It is a powerful way to analyze what may be stopping your customers or employees or even yourself of making the choices you already wanted to do. Outside the COM-B model (center of the wheel) sit the Intervention Types - which can include Education, Incentivization, and Training. As for the example here used in diabetes prevention design: The wheel has been filled with interventions and ways to deliver the intervention in this example. (I may have done it a bit different, but still a good representation) It looks at the Patient level - to Increase the patient's awareness of pre-diabetes It looks at Provider's Level - Improve communication skills, and teachable moments at diagnosis It looks at System Level - Invitation by physicians as well as social marketing. This of course is a small example of how the model could help you go from challenge to outcome.
Improve Adherence to Health Tech. Solutions The Adherence Canvas is a tool to guide and measure the consideration of adherence to improve it during the design and development of medical technology.
Miro whiteboard based on BCTTv1 - 93 BCTs
Implementing new practices requires changes in the behaviour of relevant actors, and this is facilitated by understanding of the determinants of current and desired behaviours. The Theoretical Domains Framework (TDF) was developed by a collaboration of behavioural scientists and implementation researchers who identified theories relevant to implementation and grouped constructs from these theories into domains. The collaboration aimed to provide a comprehensive, theory-informed approach to identify determinants of behaviour. The first version was published in 2005, and a subsequent version following a validation exercise was published in 2012. This guide offers practical guidance for those who wish to apply the TDF to assess implementation problems and support intervention design. It presents a brief rationale for using a theoretical approach to investigate and address implementation problems, summarises the TDF and its development, and describes how to apply the TDF to achieve implementation objectives. Examples from the implementation research literature are presented to illustrate relevant methods and practical considerations.
Robert Meza Miro boards compiled in one place
