Laddering: A Research Interview Technique for Uncovering Core Values :: UXmatters
[http://www.uxmatters.com/mt/archives/2009/07/laddering-a-research-interview-technique-for-uncovering-core-values.php] - - public:weinreich
http://www.mkcreative.net/blog/interview-nedra-kline-weinreich-social-marketer-author-and-owner-of-the-spare-change-blog/#.UaPMaevpK4I