words to strategize by / what consumes me, bud caddell [http://whatconsumesme.com/2010/posts-ive-written/words-to-strategize-by/] - 2010-09-22 08:10:05 - public:weinreich branding, marketing - 2 | id:78735 -
Fishing From a Barrel | Free Behavioral Targeting Book | Online Behavior [http://online-behavior.com/targeting/free-behavioral-targeting-book-795] - 2010-09-22 08:00:53 - public:weinreich advertising, online_marketing, target_audience, technology - 4 | id:78736 -
How to Communicate Needs & Expectations to Web Designers : Technology :: American Express OPEN Forum [http://www.openforum.com/idea-hub/topics/technology/article/how-to-communicate-needs-expectations-to-web-designers-josh-catone] - 2010-09-22 07:32:38 - public:weinreich design, graphic_design, online_marketing - 3 | id:78737 -
All Our Ideas - A Suggestion Box for the Digital Age [http://www.allourideas.org/] - 2010-09-22 07:29:52 - public:weinreich research - 1 | id:78738 -
Interactive Bag of Tricks: Multimedia Storytelling Options [http://www.usatoday.com/test/bag-of-tricks/index.html] - 2010-09-22 07:15:58 - public:weinreich design, storytelling - 2 | id:78739 -
Your Key Influencers Are Hiding In Forums - The BeanCast | The Best Marketing Podcast Anywhere [http://www.beancast.us/profiles/blogs/your-key-influencers-are?xg_source=facebook] - 2010-09-22 06:50:21 - public:weinreich social_media - 1 | id:78740 -
Influencers- Friend or Stranger? | Laurel Papworth | @SilkCharm [http://laurelpapworth.com/digg-list-of-influencers-friend-or-stranger-social-media/] - 2010-09-22 06:47:31 - public:weinreich social_network, target_audience, word_of_mouth - 3 | id:78741 -
YouTube - TV tackles cancer [http://www.youtube.com/watch?v=xNU1-lu8_Ms] - 2010-09-21 20:45:35 - public:weinreich entertainment_education - 1 | id:78742 -
How to Write a Winning Press Release: The Step-by-Step Guide : Marketing :: American Express OPEN Forum [http://www.openforum.com/idea-hub/topics/marketing/article/how-to-write-a-winning-press-release-the-step-by-step-guide-shira-levine] - 2010-09-21 17:07:59 - public:weinreich how_to, public_relations - 2 | id:78743 -
Dr. Mark Boguski discusses his website, celebritydiagnosis.com - The Boston Globe [http://www.boston.com/news/health/articles/2010/09/20/dr_mark_boguski_discusses_his_website_celebritydiagnosiscom/] - 2010-09-20 19:38:44 - public:weinreich entertainment_education, health_communication - 2 | id:78744 -
Maps: Color-Coding the Racial Divide - LAist [http://laist.com/2010/09/20/maps_color-coding_the_racial_divide.php] - 2010-09-20 17:45:03 - public:weinreich graphic_design, place, target_audience - 3 | id:78745 -
YouTube - Chuck and Vince, "We Want It!" -- City of Toronto's Electronic Recycling Program [http://www.youtube.com/watch?v=91OXkMkesBc] - 2010-09-20 17:34:19 - public:weinreich environment, PSA, sample_campaigns, video - 4 | id:78746 -
How Are Adults Using Mobile Phones? / Flowtown (@flowtown) [http://www.flowtown.com/blog/how-are-adults-using-mobile-phones] - 2010-09-20 09:20:32 - public:weinreich mobile - 1 | id:78747 -
Conveying Action in Transmedia (Deus Ex Machinatio) [http://www.deusexmachinatio.com/2010/09/conveying-action-in-transmedia.html] - 2010-09-20 05:38:12 - public:weinreich storytelling - 1 | id:78748 -
@CatBinLady ‘campaign’ driving traffic through strong character ‘voice’ « storycentral DIGITAL [http://storycentraldigital.wordpress.com/2010/08/26/catbinlady-campaign-driving-traffic-through-strong-character-voice/] - 2010-09-20 00:22:09 - public:weinreich media_advocacy, storytelling - 2 | id:78749 -
Dark Patterns - user interfaces designed to trick you [http://darkpatterns.org/] - 2010-09-17 04:15:25 - public:weinreich design, ethics, graphic_design, online_marketing - 4 | id:78750 -
Transmedia 2.0 – Participatory Entertainment « This monkey can type! [http://thismonkeycantype.com/2010/09/16/transmedia-2-0-participatory-entertainment/] - 2010-09-16 21:38:49 - public:weinreich entertainment_education, storytelling - 2 | id:78751 -
SMART Goal Worksheet And Examples [http://www.executive-and-life-coaching.com/smart-goal.html] - 2010-09-16 19:02:45 - public:weinreich evaluation, how_to, strategy - 3 | id:78752 -
David Cameron's 'nudge unit' aims to improve economic behaviour | Politics | The Guardian [http://www.guardian.co.uk/society/2010/sep/09/cameron-nudge-unit-economic-behaviour] - 2010-09-15 06:10:49 - public:weinreich behavior_change, design, government - 3 | id:78753 -
Integrating Fan-Generated Content: Benefits & Pitfalls | Transmythology [http://transmythology.com/2010/09/07/integrating-fan-generated-content-benefits-pitfalls/] - 2010-09-15 05:27:14 - public:weinreich cgm, storytelling - 2 | id:78754 -
OpenIDEO: a new platform for tackling social challenge [http://www.casefoundation.org/blog/openideo-platform-for-tackling-social-challenge?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+casefoundation+%28Case+Foundation+-+Investing+in+People+and+Ideas+that+Can+Change+the+World%29] - 2010-09-15 04:33:39 - public:weinreich design, social_change, technology - 3 | id:78755 -
Current Issues in Web Usability [http://www.useit.com/alertbox/] - 2010-09-15 04:21:24 - public:weinreich design, online_marketing, technology - 3 | id:78756 -
Usability of Websites for Teenagers (Jakob Nielsen's Alertbox) [http://www.useit.com/alertbox/teenagers.html] - 2010-09-15 04:18:11 - public:weinreich design, online_marketing, technology, youth - 4 | id:78757 -
Children's Websites: Usability Issues in Designing for Kids (Jakob Nielsen's Alertbox) [http://www.useit.com/alertbox/children.html] - 2010-09-15 04:15:56 - public:weinreich design, online_marketing, technology, youth - 4 | id:78758 -
MTV Smoke Screen Turns Personal Challenge Social - Advertising Age - MediaWorks Idea of the Week [http://adage.com/mediaworks/article?article_id=145801] - 2010-09-15 04:11:50 - public:weinreich behavior_change, blogging, entertainment_education, sample_campaigns, tobacco - 5 | id:78759 -
My Mom’s on Facebook? / Flowtown infographic [http://www.flowtown.com/blog/older-people-flocking-to-social-networks?display=wide] - 2010-09-15 04:06:36 - public:weinreich social_media, social_network, target_audience, twitter - 4 | id:78760 -
Project: Connect with Haji Kamal — Kinection [http://www.kinection.com/projects/project-connect-with-haji-kamal/] - 2010-09-15 03:46:51 - public:weinreich gaming, government, graphic_design, sample_campaigns, storytelling - 5 | id:78761 -
How to unlock a Persuasion Window | Loopstatic [http://www.richard-sedley.net/2010/08/how-to-unlock-a-persuasion-window/] - 2010-09-15 03:18:08 - public:weinreich behavior_change, theory - 2 | id:78762 -
Game mechanics for non-profits | Christopher S. Penn's Awaken Your Superhero [http://www.christopherspenn.com/2010/09/game-mechanics-for-non-profits/] - 2010-09-15 03:14:15 - public:weinreich gaming, marketing, nonprofit - 3 | id:78763 -
A – Z of persuasion | Loopstatic [http://www.richard-sedley.net/2010/09/a-z-of-persuasion/] - 2010-09-15 03:13:14 - public:weinreich behavior_change, marketing - 2 | id:78764 -
Health Behavior: Designing for Persuasive Behavior Change [http://www.slideshare.net/captology/health-behavior-designing-for-persuasive-behavior-change] - 2010-09-14 21:27:22 - public:weinreich behavior_change, design, theory - 3 | id:78765 -
ecoscribe's content-creation Bookmarks on Delicious [http://www.delicious.com/ecoscribe/content-creation?page=1] - 2010-09-14 21:05:01 - public:weinreich blogging, social_media, strategy - 3 | id:78766 -
25 Metaphors Nonprofits Can Use To Get Their Messages Across (E-Book) | Nonprofit Marketing Guide [http://www.nonprofitmarketingguide.com/resources/book/25-metaphors-nonprofits-can-use-to-get-their-messages-across-e-book/] - 2010-09-14 20:46:40 - public:weinreich branding, creativity, design, health_communication, nonprofit - 5 | id:78767 -
YouTube - Oregon Public Health & Zombies [http://www.youtube.com/watch?v=Zx1cVBy9eng&feature=youtu.be] - 2010-09-14 17:47:18 - public:weinreich health_communication, video - 2 | id:78768 -
Design With Intent Worksheets - Dan Lockton (pdf) [http://research.danlockton.co.uk/toolkit/DwI_worksheets.pdf] - 2010-09-14 17:39:01 - public:weinreich behavior_change, design, filetype:pdf, media:document - 4 | id:78769 -
A Striking Behaviour Change? « Uscreates Point of View [http://uscreatespointofview.wordpress.com/2010/09/10/a-striking-behaviour-change/] - 2010-09-14 07:29:28 - public:weinreich behavior_change, environment - 2 | id:78770 -
The First Interview: Meet Josh Simpson, the Man Behind Twitter's @BPGlobalPR - The Awl [http://www.theawl.com/2010/09/josh-simpson-the-man-behind-bp-global-pr] - 2010-09-13 22:44:24 - public:weinreich humor, media_advocacy, twitter - 3 | id:78771 -
Nonprofits: Become a personal “content” shopper for your audiences « IMPACTMAX [http://impactmax.wordpress.com/2010/08/26/nonprofits-become-a-personal-content-shopper-for-your-audiences/] - 2010-09-13 19:26:55 - public:weinreich social_media, strategy - 2 | id:78772 -
Characterization for Transmedia (Deus Ex Machinatio) [http://www.deusexmachinatio.com/2010/09/characterization.html] - 2010-09-12 20:22:00 - public:weinreich storytelling - 1 | id:78773 -
Design With Intent How designers can influence behavior - Robert Fabricant [http://changeobserver.designobserver.com/entry.html?entry=14338] - 2010-09-12 20:01:56 - public:weinreich behavior_change, design - 2 | id:78774 -
N Squared Public policy and the power of networks (pdf) [http://www.thersa.org/__data/assets/pdf_file/0003/330258/RSA_Pamphlet-publicpolicy.pdf] - 2010-09-12 19:41:02 - public:weinreich behavior_change, filetype:pdf, media:document, policy, social_network - 5 | id:78775 - Nudge + Networks
California Chronicle | TRANSMEDIA: Starring role [http://www.californiachronicle.com/articles/yb/149649271] - 2010-09-12 19:28:35 - public:weinreich storytelling - 1 | id:78776 - like defn at end
Social networks and the influence we have on others' health behaviors - latimes.com [http://www.latimes.com/health/la-he-social-networks-health-20100913,0,7197587.story] - 2010-09-12 07:45:28 - public:weinreich behavior_change, social_network - 2 | id:78777 -
40 hashtags for social good [http://www.socialbrite.org/2010/09/08/40-hashtags-for-social-good/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+socialbrite+%28Socialbrite%29&utm_content=Google+Reader] - 2010-09-08 19:42:15 - public:weinreich social_media, twitter - 2 | id:78778 -
Antitexting campaign is getting the star treatment - The Boston Globe [http://www.boston.com/news/local/massachusetts/articles/2010/08/27/antitexting_campaign_is_getting_the_star_treatment/] - 2010-09-08 02:00:48 - public:weinreich entertainment_education, sample_campaigns, social_norms, youth - 4 | id:78779 -
Why social media needs to learn the marketing basics | Econsultancy [http://econsultancy.com/us/blog/6516-why-social-media-needs-to-learn-the-marketing-basics] - 2010-09-07 17:33:48 - public:weinreich marketing, social_media - 2 | id:78780 -
Transmedia Storytelling - video with Henry Jenkins [http://vimeo.com/13409967] - 2010-09-07 05:22:36 - public:weinreich cgm, storytelling - 2 | id:78781 -
Audience Engagement and Content Strategy for Transmedia Storytellers – Transmedia Storyteller [http://www.transmediastoryteller.com/audience-engagement-and-content-strategy-for-transmedia-storytellers] - 2010-09-07 05:16:08 - public:weinreich gaming, storytelling, target_audience, theory - 4 | id:78782 -
Propagation Planning: The Awareness Fallacy [Presentation] [http://griffinfarley.typepad.com/propagation/2010/09/the-awareness-fallacy-presentation.html] - 2010-09-07 05:05:51 - public:weinreich advertising, behavior_change, campaign_effects - 3 | id:78783 -
Audience Targeting Table of Segments [http://www.audiencetargeting.com/] - 2010-09-07 04:48:56 - public:weinreich target_audience - 1 | id:78784 -
