SuperBetter: Jane the Concussion Slayer (video) [http://blog.avantgame.com/2010/07/superbetter-ignite-talk-and-kickstarter.html] - 2010-07-21 06:01:06 - public:weinreich behavior_change, gaming - 2 | id:78885 -
What’s in a (Species) Name? Maybe the Power to Fend Off Extinction | Discoblog | Discover Magazine [http://blogs.discovermagazine.com/discoblog/2010/07/19/whats-in-a-species-name-maybe-the-power-to-fend-off-extinction/] - 2010-07-20 18:00:50 - public:weinreich branding, design - 2 | id:78886 -
12 Ways To Woo Your Fans [http://www.searchenginepeople.com/blog/12-ways-to-woo-your-fans.html] - 2010-07-20 17:37:57 - public:weinreich social_network, target_audience, word_of_mouth - 3 | id:78887 -
Transmedia Activism: Telling Your Story Across Media Platforms to Create Effective Social Change [http://www.mediarights.org/news/Transmedia_Activism_Telling_Your_Story_Across_Media_Platforms_to_Create_Eff/] - 2010-07-20 00:25:03 - public:weinreich social_change, storytelling - 2 | id:78888 -
How to Design for Behavior Change [http://www.kk.org/quantifiedself/2010/07/how-to-design-for-behavior-cha.php] - 2010-07-19 22:14:39 - public:weinreich behavior_change, design - 2 | id:78889 -
The Cross-Media Challenge: How to Produce Content for Different Platforms [http://www.slideshare.net/tishna/nuno-bernardo-of-beactive-entertainment-the-crossmedia-challenge-how-to-produce-content-for-different-platforms] - 2010-07-19 00:03:41 - public:weinreich management, media, storytelling - 3 | id:78890 -
Soap Operas for Social Change to Prevent HIV/AIDS - training manual (pdf) [http://www.populationmedia.org/wp-content/uploads/2008/01/unfpa_training_guide.pdf] - 2010-07-18 09:56:18 - public:weinreich entertainment_education, filetype:pdf, HIV_AIDS, how_to, media:document - 5 | id:78891 -
social entrepreneur funding [http://www.ned.com/group/seeb/ws/social_entrepreneur_funding/] - 2010-07-16 08:07:35 - public:weinreich management, nonprofit - 2 | id:78892 -
Web 2.0 Storytelling: Emergence of a New Genre (EDUCAUSE Review) | EDUCAUSE [http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/Web20StorytellingEmergenceofaN/163262] - 2010-07-16 06:24:57 - public:weinreich social_media, storytelling - 2 | id:78893 -
Visual storytelling checklist | Socialbrite [http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/] - 2010-07-15 22:24:30 - public:weinreich how_to, storytelling, video - 3 | id:78894 -
Digital storytelling: A tutorial in 10 easy steps | Socialbrite [http://www.socialbrite.org/2010/07/15/digital-storytelling-a-tutorial-in-10-easy-steps/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+socialbrite+%28Socialbrite%29] - 2010-07-15 22:21:44 - public:weinreich how_to, storytelling, video - 3 | id:78895 -
core principles of transmedia storytelling [http://whatconsumesme.com/2009/posts-ive-written/core-principles-of-transmedia-storytelling/] - 2010-07-15 20:24:31 - public:weinreich storytelling - 1 | id:78896 -
Comics put patients in the picture | Science | guardian.co.uk [http://www.guardian.co.uk/science/blog/2010/jul/14/medical-comics-patients?CMP=twt_gu] - 2010-07-15 20:21:36 - public:weinreich entertainment_education, graphic_design, health_communication, storytelling - 4 | id:78897 -
Video Games Modifying Behavior Towards Good | Fast Company [http://www.fastcompany.com/1669932/behavioral-videogames?partner=homepage_newsletter] - 2010-07-15 04:47:47 - public:weinreich behavior_change, gaming - 2 | id:78898 -
Brand Camp: brand archetypes [http://www.tomfishburne.com/tomfishburne/2010/07/brand-archetypes.html] - 2010-07-13 18:32:08 - public:weinreich branding, marketing - 2 | id:78899 -
Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories [http://www.scribd.com/doc/34217746/Shattering-the-Fourth-Wall-with-Social-Media-How-the-Future-Will-Tell-Stories] - 2010-07-12 19:09:15 - public:weinreich social_media, storytelling - 2 | id:78900 -
Confessions of an Aca/Fan: Archives: Transmedia Storytelling 101 [http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html] - 2010-07-11 21:25:30 - public:weinreich storytelling - 1 | id:78901 -
Becoming a Successful Principal Investigator - Do Your Job Better - The Chronicle of Higher Education [http://chronicle.com/article/Becoming-a-Successful/66133/] - 2010-07-09 06:47:37 - public:weinreich management, research - 2 | id:78902 -
Transmedia Storytelling: Getting Started « Culture Hacker [http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/] - 2010-07-07 21:34:22 - public:weinreich storytelling - 1 | id:78903 -
The Power of Story in the Digital Age < PopMatters [http://www.popmatters.com/pm/feature/95093-the-power-of-story-in-the-digital-age/] - 2010-07-06 21:37:27 - public:weinreich storytelling - 1 | id:78904 -
Marketing Strategy Planning Template [http://www.webinknow.com/2010/07/free-marketing-strategy-planning-template.html] - 2010-07-06 02:56:53 - public:weinreich marketing, strategy - 2 | id:78905 -
Contests and Challenges from the Government: USA.gov [http://www.usa.gov/contact/engagement/contests.shtml] - 2010-07-05 22:33:11 - public:weinreich creativity, design, government, strategy - 4 | id:78906 -
'The Legion of Extraordinary Dancers' is ready to battle with flips, spins and dance steps - latimes.com [http://www.latimes.com/entertainment/news/la-ca-extraordinarydancers-20100704,0,4332441,full.story] - 2010-07-05 21:59:39 - public:weinreich storytelling - 1 | id:78907 -
Nudging for Nothing - no effect found in message framing [http://healthyinfluence.com/wordpress/2009/07/31/nudging-for-nothing-get-your-effects-for-thee/#behaviourchange] - 2010-07-04 09:30:00 - public:weinreich behavior_change, health_communication, theory - 3 | id:78908 -
Storytelling Through Social Media | Poke the Beehive [http://www.pokethebeehive.com/2009/12/15/storytelling-through-social-media/] - 2010-07-01 22:54:04 - public:weinreich social_media, storytelling - 2 | id:78909 -
Thumb Socks Wage War Against Texting While Driving - The Car Connection [http://www.thecarconnection.com/marty-blog/1044526_thumb-socks-wage-war-against-texting-while-driving] - 2010-07-01 04:48:13 - public:weinreich sample_campaigns, youth - 2 | id:78910 -
Teens & Social Networks Study - June 2010 [http://mashable.com/2010/06/30/teens-social-networks-study/] - 2010-07-01 02:39:36 - public:weinreich social_media, social_network, youth - 3 | id:78911 -
Augmented Reality - Ten Interactive Story Ideas for Layar « Culture Hacker [http://workbookproject.com/culturehacker/2009/12/03/ten-interactive-story-ideas-for-layar/] - 2010-06-29 04:58:32 - public:weinreich mobile, storytelling, technology - 3 | id:78912 -
Groundbreaking Transmedia Project Proposal [http://www.scribd.com/doc/18655336/Groundbreaking-Transmedia-Project-Proposal] - 2010-06-29 04:41:54 - public:weinreich storytelling - 1 | id:78913 -
Eight Steps to Building a Fan Base [http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - 2010-06-28 20:37:26 - public:weinreich public_relations, social_media, social_network, strategy, word_of_mouth - 5 | id:78914 -
Yet Another Struggling Writer (& indie filmmaker) Blog: A Hypothetical Transmedia Case Study [http://yetanotherstrugglingwriter.blogspot.com/2010/04/hypothetical-transmedia-case-study.html] - 2010-06-28 04:42:27 - public:weinreich storytelling - 1 | id:78915 -
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds [http://www.touchingheartstouchingminds.com/overview_project.php] - 2010-06-24 22:18:46 - public:weinreich advertising, behavior_change, health_communication, sample_campaigns, strategy, theory - 6 | id:78916 -
So you need a typeface [http://inspirationlab.files.wordpress.com/2010/04/infographiclarge_v2.png] - 2010-06-23 18:40:03 - public:weinreich graphic_design, humor - 2 | id:78917 -
Weighing In On Health: Marketing Behavior Change [http://www.mediapost.com/?fa=Articles.showArticle&art_aid=130480] - 2010-06-21 23:34:05 - public:weinreich behavior_change, health_communication, target_audience - 3 | id:78918 -
25 Beautiful Charity Logos & One “WTF!” [http://nonprofity.com/?p=1055] - 2010-06-21 19:56:16 - public:weinreich graphic_design - 1 | id:78919 -
Whole new worlds: Transmedia storytelling opens licensing vistas - KidScreen [http://www.kidscreen.com/articles/magazine/20100608/transmedialicensing.html] - 2010-06-18 04:05:49 - public:weinreich media, storytelling, strategy - 3 | id:78920 -
Creative Uses of Stickers in Advertising | Webdesigner Depot [http://www.webdesignerdepot.com/2010/05/creative-uses-of-stickers-in-advertising/] - 2010-06-17 17:56:45 - public:weinreich advertising, graphic_design, sample_campaigns - 3 | id:78921 -
IEEE Spectrum: Gaming the Future of Water and Energy [http://spectrum.ieee.org/podcast/energy/environment/gaming-the-future-of-water-and-energy] - 2010-06-17 17:12:16 - public:weinreich creativity, environment, gaming, research - 4 | id:78922 -
The eternal mystery | Noise to Signal Cartoon [http://www.robcottingham.ca/cartoon/2010/06/16/the-eternal-mystery/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RobCottinghamCartoons+%28Noise+to+Signal%29&utm_content=Bloglines] - 2010-06-17 03:19:26 - public:weinreich humor, youth - 2 | id:78923 -
Steer: Mastering our Behaviour Through Instinct, Environment and Reason [http://www.thersa.org/projects/social-brain/reports/steer-the-report] - 2010-06-15 16:51:20 - public:weinreich behavior_change, publication, theory - 3 | id:78924 -
Tim Kring and The Company P Team Up to Form a Conspiracy for Good | ARGNet: Alternate Reality Gaming Network [http://www.argn.com/2010/06/tim_kring_and_the_company_p_team_up_to_form_a_conspiracy_for_good/] - 2010-06-15 05:09:28 - public:weinreich gaming, nonprofit, storytelling - 3 | id:78925 -
CDC - Health Marketing Resources and Tools [http://www.cdc.gov/healthmarketing/resources.htm] - 2010-06-14 17:52:19 - public:weinreich research, social_marketing, target_audience, top_ten, youth - 5 | id:78926 - Audience profiles and other useful resources
World Map of Social Networks | Vincos Blog [http://www.vincos.it/world-map-of-social-networks/] - 2010-06-14 16:59:35 - public:weinreich social_network - 1 | id:78927 -
Developing Open Narrative Frameworks - goonth's posterous [http://goonth.posterous.com/developing-open-narrative-frameworks-transmed] - 2010-06-10 23:42:58 - public:weinreich storytelling - 1 | id:78928 -
Social Media Vs. Social Marketing - presentation by Mike Newton-Ward [http://www.slideshare.net/sm1guru/social-media-vs-social-marketing-for-slideshare-2845992] - 2010-06-10 18:57:57 - public:weinreich social_marketing, social_media - 2 | id:78929 -
From Twitter to Megaphones: Seven Lessons Learned about Public Health Crisis Communication « Lisa Neal Gualtieri [http://lisaneal.wordpress.com/2010/06/08/sevenlessons/] - 2010-06-09 07:30:11 - public:weinreich environment, health_communication, sample_campaigns - 3 | id:78930 -
Crowdsourcing: a Low-Cost Approach to Acquiring Information from your Clients and Stakeholders « Marketing in the Public Sector [http://jimmintz.wordpress.com/2010/06/04/crowdsourcing-a-low-cost-approach-to-acquiring-information-from-your-clients-and-stakeholders/] - 2010-06-09 07:20:58 - public:weinreich research, strategy, target_audience - 3 | id:78931 -
Charities must raise their game when it comes to social issues | Opinion | Marketing Week [http://www.marketingweek.co.uk/opinion/charities-must-raise-their-game-when-it-comes-to-social-issues/3013851.article] - 2010-06-09 07:16:46 - public:weinreich gaming, mobile, nonprofit - 3 | id:78932 -
Can the private sector ever champion social change? | Sustainability | guardian.co.uk [http://www.guardian.co.uk/sustainability/blog/6] - 2010-06-09 07:12:51 - public:weinreich management, social_change, social_marketing - 3 | id:78933 -
Mobile Health 2010 Presentations [http://mobilehealth2010.org/node/9] - 2010-06-08 21:38:09 - public:weinreich mobile - 1 | id:78934 -
