Transmedia documentation « Culture Hacker

[http://workbookproject.com/culturehacker/2010/06/07/transmedia-documentation/] - 2010-06-08 19:36:45 - public:weinreich

gaming, management, storytelling - 3 | id:78935 -

Transmedia Project "Bible" Template (.docx)

[http://www.zenfilms.com/blog/project%20reference%20guide%20%28Bible%29.docx] - 2010-06-08 19:33:31 - public:weinreich

gaming, management, storytelling, strategy - 4 | id:78936 -

The 7 ½ Steps to Successful Infographics - Articles - MIX Online

[http://visitmix.com/Articles/seven-and-a-half-steps-to-successful-infographics] - 2010-06-07 17:19:29 - public:weinreich

graphic_design, how_to, research - 3 | id:78937 -

Through the Shadows | Social Marketing exChange

[http://smexchange.ogilvypr.com/2010/06/through-the-shadows/] - 2010-06-07 06:01:41 - public:weinreich

behavior_change, theory - 2 | id:78938 -

MINDSPACE: Influencing behaviour through public policy - Institute for Government

[http://www.instituteforgovernment.org.uk/content/133/mindspace-influencing-behaviour-through-public-policy] - 2010-06-03 17:46:08 - public:weinreich

behavior_change, government, policy, social_change - 4 | id:78939 -

How to… do “qual” research - The Marketer magazine

[http://www.themarketer.co.uk/articles/how-to/how-to-do-qual-research/] - 2010-06-03 17:40:37 - public:weinreich

qualitative, research - 2 | id:78940 -

Gaming for Good - research shows foster altruistic mindset | Greater Good

[http://greatergood.berkeley.edu/article/item/gaming_for_good/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheGreaterGoodBlog+Greater+Good&utm_content=Google+Reader#When:09:26:00Z] - 2010-06-02 21:34:17 - public:weinreich

behavior_change, campaign_effects, gaming - 3 | id:78941 -

An Illustrated Guide to the Science of Influence & Persuasion | Online Marketing News

[http://onlinemarketingnews.org/an-illustrated-guide-to-the-science-of-influence-persuasion] - 2010-06-02 21:20:01 - public:weinreich

behavior_change, theory - 2 | id:78942 -

The surprising truth about what motivates us « Get Shouty

[http://katiechatfield.wordpress.com/2010/05/31/the-surprising-truth-about-what-motivates-us/] - 2010-06-02 06:39:33 - public:weinreich

behavior_change, graphic_design, theory - 3 | id:78943 -

Make Your Own Infographic

[http://www.wildapricot.com/blogs/newsblog/archive/2010/05/25/make-your-own-infographic.aspx?utm_source=feedburner] - 2010-06-02 06:20:27 - public:weinreich

creativity, graphic_design, quantitative - 3 | id:78944 -

Measuring Law for Evaluation Research - RWJF

[http://www.rwjf.org/publichealth/product.jsp?id=63848&cid=xtw_rwjf] - 2010-06-02 06:07:54 - public:weinreich

policy, quantitative, research - 3 | id:78945 -

Meta-Game Design: Reward Systems that Drive Engagement

[http://www.gdcvault.com/play/1012242/Meta_Game_Design__Reward_Systems_that_Drive_Engagement] - 2010-06-01 08:23:12 - public:weinreich

design, gaming, strategy - 3 | id:78946 -

Presentation by Amy Jo Kim at Game Developers Conference 2010

12 Don'ts for Government 2.0

[http://virtualpolitik.blogspot.com/2010/05/lightning-round.html] - 2010-05-28 17:27:30 - public:weinreich

government, social_media - 2 | id:78947 -

Twitter's fake BP spokesman too slick for the oil company | Technology | Los Angeles Times

[http://latimesblogs.latimes.com/technology/2010/05/bpglobalpr.html] - 2010-05-27 00:40:32 - public:weinreich

environment, humor, public_relations, twitter - 4 | id:78948 -

Chat Roulette: HIV Guerrilla Marketing | Digital Buzz Blog

[http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29&utm_content=Google+Reader] - 2010-05-23 21:08:06 - public:weinreich

HIV_AIDS, online_marketing, social_media, video - 4 | id:78949 -

Four Ways to Find Out if Your Customers Are Active With Social Media | Social Media Examiner

[http://www.socialmediaexaminer.com/four-ways-to-find-out-if-your-customers-are-active-with-social-media/] - 2010-05-18 04:54:37 - public:weinreich

research, social_media, target_audience - 3 | id:78950 -

5 Ways to be Persuasive : The World :: American Express OPEN Forum

[http://www.openforum.com/idea-hub/topics/the-world/article/5-ways-to-be-persuasive-guy-kawasaki?utm_source=twitter&utm_medium=twitter&utm_term=&utm_campaign=manual%20repeats&utm_content=] - 2010-05-17 21:25:54 - public:weinreich

behavior_change, health_communication - 2 | id:78951 -

Heartlands on Vimeo

[http://vimeo.com/11603244] - 2010-05-13 23:24:24 - public:weinreich

gaming, mobile, obesity - 3 | id:78952 -

Counting the Cost: Social Marketing in Credit Crunch Times - Stephan Dahl's Blog

[http://dahl.at/wordpress/2010/05/12/counting-the-cost-social-marketing-in-crunch-times/] - 2010-05-13 20:20:12 - public:weinreich

campaign_effects, evaluation - 2 | id:78953 -

Twitter Fiction | The Social Robot

[http://thesocialrobot.com/2010/05/twitter-fiction/] - 2010-05-11 06:21:06 - public:weinreich

storytelling, twitter - 2 | id:78954 -

Death comes to Twitterland « Annals of the Edinburgh Stage

[http://thomdibdin.co.uk/?p=939] - 2010-05-11 02:58:53 - public:weinreich

social_media, storytelling, twitter - 3 | id:78955 -

Traces of Hope: British Red Cross Launches ARG for Civilians and Conflict Month | ARGNet: Alternate Reality Gaming Network

[http://www.argn.com/2008/09/traces_of_hope_british_red_cross_launches_arg_for_civilians_and_conflict_month/] - 2010-05-10 18:53:44 - public:weinreich

gaming, sample_campaigns - 2 | id:78956 -

(old post)

Frankly, It's All in Your Head : MarketingProfs Articles

[http://www.marketingprofs.com/short-articles/1802/frankly-its-all-in-your-head] - 2010-05-10 18:52:31 - public:weinreich

health_communication - 1 | id:78957 -

100 (Legal) Sources for Free Stock Images | Virtual Hosting Blog

[http://www.virtualhosting.com/blog/2007/100-legal-sources-for-free-stock-images/] - 2010-04-30 04:50:28 - public:weinreich

graphic_design - 1 | id:78958 -

4 Easy Steps for an Accessible Transmedia Experience

[http://www.giantmice.com/archives/2010/04/4-easy-steps-for-an-accessible-transmedia-experience/] - 2010-04-29 18:59:14 - public:weinreich

media, storytelling - 2 | id:78959 -

Mmmmm-health: Appetizing human health solutions that boost behavior change

[http://jm.ly/IoXHqg] - 2010-04-28 00:03:02 - public:weinreich

behavior_change, campaign_effects, mobile - 3 | id:78960 -

Doctors make game out of learning infection control :: April 26, 2010 ... American Medical News

[http://www.ama-assn.org/amednews/2010/04/26/bisa0426.htm] - 2010-04-27 21:15:45 - public:weinreich

entertainment_education, gaming - 2 | id:78961 -

Tapping The Entire Online Peer Influence Pyramid | Forrester Blogs

[http://blogs.forrester.com/interactive_marketing/2010/02/my-first-forrester-report-tapping-the-entire-online-peer-influence-pyramid.html] - 2010-04-27 21:05:19 - public:weinreich

social_network, word_of_mouth - 2 | id:78962 -

The State of Online Word of Mouth Marketing [STATS]

[http://mashable.com/2010/04/25/word-of-mouth-marketing-stats/] - 2010-04-26 22:50:30 - public:weinreich

social_media, word_of_mouth - 2 | id:78963 -

Changing Health and Wealth Behaviors with Analytics - The Conversation - Harvard Business Review

[http://blogs.hbr.org/cs/2010/04/changing_health_and_wealth_beh.html] - 2010-04-26 22:16:40 - public:weinreich

behavior_change, evaluation, research - 3 | id:78964 -

Making Change Happen: The Marketing Approach

[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - 2010-04-26 05:31:43 - public:weinreich

behavior_change, social_marketing, social_marketing_intro, strategy - 4 | id:78965 -

TRANSMEDIA, HOLLYWOOD: S/Telling the Story | UCLA School of Theater, Film and Television

[http://legacy.tft.ucla.edu/transmedia/index.cfm?action=movies] - 2010-04-25 20:30:21 - public:weinreich

media, storytelling - 2 | id:78966 -

Social Currency US Report 2010.pdf (application/pdf Object)

[http://www.context-digital.com/pdf/Vivaldi%20Partners%20Social%20Currency%20US%20Report%202010.pdf] - 2010-04-23 17:51:31 - public:weinreich

branding, filetype:pdf, media:document, word_of_mouth - 4 | id:78967 -

Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

[http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-web-analytics-demystified/] - 2010-04-23 04:05:53 - public:weinreich

evaluation, research, social_media - 3 | id:78968 -

Food Environment Atlas

[http://ers.usda.gov/FoodAtlas/] - 2010-04-23 00:21:57 - public:weinreich

environment, nutrition, obesity, quantitative - 4 | id:78969 -

Social Marketing: Academic Publication Outlets & Journal Quality - Stephan Dahl's Blog

[http://dahl.at/wordpress/2010/04/22/social-marketing-academic-publication-outlets-journal-quality/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+stdahl+%28stephan+dahl%29] - 2010-04-22 22:44:24 - public:weinreich

academia, publication - 2 | id:78970 -

The Formula for Effective Facebook Ads [REPORT]

[http://mashable.com/2010/04/20/nielsen-facebook-ad-report/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29] - 2010-04-22 05:19:56 - public:weinreich

advertising, social_network - 2 | id:78971 -

Whitepaper: Pitching to Bloggers - best practices (pdf)

[http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - 2010-04-21 17:50:31 - public:weinreich

blogging, filetype:pdf, how_to, media:document, public_relations, social_media - 6 | id:78972 -

behavior change and personal development facebook apps | The GoalTribe Blog

[http://www.goaltribe.com/blog/2010/behavior-change-and-personal-development-facebook-apps/] - 2010-04-21 17:24:07 - public:weinreich

behavior_change, social_network - 2 | id:78973 -

A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy

[https://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567?gp=1] - 2010-04-19 22:12:19 - public:weinreich

evaluation, research, word_of_mouth - 3 | id:78974 -

A Collection of Social Network Stats for 2010 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

[http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/] - 2010-04-19 03:46:01 - public:weinreich

social_media, social_network - 2 | id:78975 -

How Smartphones Are Changing Health Care for Consumers and Providers (pdf)

[http://www.chcf.org/documents/healthit/HowSmartphonesChangingHealthCare.pdf] - 2010-04-15 22:32:45 - public:weinreich

filetype:pdf, health_communication, media:document, mobile - 4 | id:78976 -

publication from CA Healthcare Fdn

Social Media Demographics: Who’s Using Which Sites? / Flowtown (@flowtown)

[http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites?display=wide] - 2010-04-14 00:09:19 - public:weinreich

social_media, social_network, target_audience - 3 | id:78977 -

Guiding Principles for UX Designers | UX Magazine

[http://www.uxmag.com/design/guiding-principles-for-ux-designers] - 2010-04-14 00:02:57 - public:weinreich

design, product - 2 | id:78978 -

Media Use Statistics - Resources on media habits of children

[http://www.frankwbaker.com/mediause.htm] - 2010-04-13 23:31:19 - public:weinreich

media, youth - 2 | id:78979 -

How to make a movement. Lessons learned from dancing guy. | Derek Sivers

[http://sivers.org/dance-lessons] - 2010-04-13 23:26:11 - public:weinreich

social_change, strategy - 2 | id:78980 -

Health Games Research

[http://www.healthgamesresearch.org/] - 2010-04-13 21:15:50 - public:weinreich

campaign_effects, evaluation, gaming - 3 | id:78981 -

RWJF site + games research database

Five must-read mobile health reports | mobihealthnews

[http://mobihealthnews.com/7252/five-must-read-mobile-health-reports/] - 2010-04-13 21:09:15 - public:weinreich

mobile - 1 | id:78982 -

Story2.OH: Defining Transmedia

[http://story2oh.com/2010/4/12/defining-transmedia] - 2010-04-12 15:52:24 - public:weinreich

storytelling - 1 | id:78983 -

Top 10 Augmented Reality Examples | NY Digital Lab

[http://nydigitallab.ogilvy.com/2010/03/24/top-10-augmented-reality-examples/] - 2010-04-12 07:01:31 - public:weinreich

online_marketing, technology - 2 | id:78984 -

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