We crave deep insights into the human psyche, but we also grapple with the practicalities of time, budget, and access. Now, with the rise of synthetic respondents, the game is changing. But does this mean the end of traditional research with real participants? Not quite.

What are Synthetic Respondents? I know right. But it is quite interesting. Here's a piece covering... Unveiling the Potential • Ipsos checked the power of product testing with synthetic data • The Feedback Loop on Steroids • Blurring the Lines Between Qual and Quant • Navigating the Challenges, and more!

AI leads to a 44% increase in material discoveries and a 39% rise in patent filings. However, these gains are not evenly distributed. While top researchers experience substantial productivity increases, the impact on lower-performing scientists is minimal.

Some choice Behavioural Science AI Prompt Catalysts to grab here! --> Generating text with particular characteristics, updating text with behavioural tactics, Pre mortems, and valid test approaches, too.