[Personal SM] Experimental evidence of massive-scale emotional contagion through social networks
[https://www.pnas.org/content/111/24/8788.full] - - public:kellimatthews
Facebook's emotional contagion research
Facebook's emotional contagion research
Facebook conducted a study for one week in 2012 testing the effects of manipulating News Feed based on emotions. The results have hit the media like a bomb. What did the study find? Was it ethical? And what could or should have been changed?