Amazing lies! Michelin, Mr Kipling, and a Ploughman’s lunch
[https://www.thehuntingdynasty.com/2024/10/amazing-lies-michelin-mr-kipling-and-a-ploughmans-lunch/] - - public:OPAYNE
It is an interesting exercise to think about what a business, or organisation, actually does. Interesting in the sense that it can reframe how to think strategically about what to communicate, and, as a bonus, unlock a portfolio of extensions.