What does Choice Architecture tell us? Everything communicates – words, images, spaces (real or virtual), timing. To the point where there is no choice to neutrally communicate: There will always be some influence from the form.
How we increase Bristol household foodwaste recycling by over 28% using behavioural design
Our behavioural science approach to research, strategy, and design gets results to shout about. We know we shouldn’t have favourites, but here’s a few of ours.
For the first time get one set of reliable, repeatable, psychologically proven personality scores for your brand – in a few easy steps with The Hunting Dynasty. Brand personality is how your organisation expresses itself through its tone of voice, core values, beliefs, and visual identity. It’s not just about what your brand looks or sounds like — it’s about how customers feel when interacting with you. Brand personalities map to the Big 5 OCEAN human traits, or Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
Our award-winning survey assesses how well a piece of communication is understood. We also implement and test improvements. With any communication (especially critical information such as medical, financial, instructions for the vulnerable), one can find audiences' just skim and get patchy understanding – or even worse completely misunderstand the message. With this approach, you have access to our award-winning test, proven many times over, and can compare multiple pieces of collateral to give confidence in understanding where there are challenges.
To understand how to nudge entire populations in a more sustainable direction, we need to focus on two key elements: 1. The Individual, 2. The Environment
It is an interesting exercise to think about what a business, or organisation, actually does. Interesting in the sense that it can reframe how to think strategically about what to communicate, and, as a bonus, unlock a portfolio of extensions.
