Story revolves around transformation and change, defined as the “Transformational journey of a human being.“ First type: A character changes drastically for the better, exemplified by “A Christmas Carol“ and “Groundhog Day.“ Second type: A character remains steadfast in their beliefs, changing the people around them instead. Third type: A character fails to change or realizes the need to change too late, resulting in a tragedy. The essence of a story is determined by its support of transformation, guiding what to include or exclude in the narrative.
This is a map of subcultures within an organization (it's called a fitness landscape). It's built from stories told by the people in the organization. What can you do with it? Understand where the culture(s) are and request changes by saying I want “More stories like these...“ and “Fewer like those...“ Dave Snowden and The Cynefin Company (formerly Cognitive Edge) are offering impactful ways to visualize culture, and communicate direction in a manner that is customized to where each subculture is now and where their next best step is. Watch this video until 48:48 for more on the science and method (Link at 44:33) https://lnkd.in/emuAzp6E Stories collected using The Cynefin Co's Sensemaker tool.
If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We already did! #InvaluableRecyclers
The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.
Video - Suzanne Suggs, Jeff French et al
interactive videos give viewer a chance to take action
soap-infused sticks of chalk
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
This toolkit will show you how to design and strategise for impact in your progressive social change initiatives. It is designed for documentary or journalist video-makers, established Video for Change organisations, and nonprofit organisations that are using or thinking about using video to engage their communities. EngageMedia has produced this toolkit in partnership with the Video4Change Network. We are a group of video-makers — activists, journalists, documentary filmmakers, and human rights advocates — who have pooled our experience and knowledge to share tips, tools and resources on how to safely and effectively create powerful videos and engage audiences for changemaking.
29 videos of sessions on behavior change
The Viral Video Toolkit for Nonprofits A Step-by-Step Guide to Creating Contagious Content for Social Good
How long does it take to change someone's mind about your brand in a video ad? Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer format to build a more captivating story? Google partnered with Mondelez International to find out. In fact, television ad research has established that 15-second TV ads are roughly 75% as effective as 30-second spots.1 And they're half the cost. This media pressure can lead brands to feel like everything needs to be faster, faster, faster. But, as this experiment showed, making ads shorter doesn't get them more attention—it may get them even less. With a great story, brands can take the time to create a connection and change a mind.
